Marketing and e-commerce program
About Course
This program provides you with a strong foundation for exploring and studying digital marketing, which is an ever-evolving field. With us, you will learn how to measure effectiveness in promoting electronic commerce, and how to move the customer from being a passive Internet browser to an interactive user of the medium.
Course Content
Marketing and e-commerce program
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E-commerce and digital business
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E-commerce strategy
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Digital marketing
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Digital advertising
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Packaging marketing
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Promotion and purchasing: measuring effectiveness
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Internet marketing communications
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Understanding the consumer
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Customer relationship management
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How to choose the appropriate platform to practice your trade electronically
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