Media Program - Public Relations

The tasks of the public relations department lie in creating and maintaining the positive reputation of the company, institution, or individual. Public relations professionals are experts in oral and written communication, and use traditional and contemporary media channels to do their work. Given the importance of this specialization in institutions, and the labor market’s need for qualified and specialized cadres who practice their work professionally, this program was designed to give you the opportunity to study the basics of public relations, become familiar with real-life models and methods used in public relations, and understand the role of public relations as a job.